SAY WOW TO TRU BY HILTON MADISON WEST, IN THE MIX OF IT ALL NEAR UW-MADISON, CUNA MUTUAL, EXACT SCIENCES, AND LOTS OF DINING AND SHOPPING. OUR EFFICIENT ROOMS INCLUDE FREE WIFI, A LARGE BATHROOM AND A 55-INCH TV WITH 150 CHANNELS. DINE ON, TRAVELERS! TRY THE ?BUILD YOUR OWN? BREAKFAST BAR WITH 30 SWEET AND SAVORY TOPPINGS FOR CEREAL, BAGELS, OATMEAL AND MORE. HEALTHY, INDULGENT ? YOUR PICK, ALL YUM. YOU?LL FIND DRINKS, GOURMET SNACKS AND SINGLE-SERVE BEER AND WINE AT OUR 24/7 MARKET. OUR LOBBY IS ZONED FOR WORK AND PLAY. VEG WITH A BOOK, GRAB A BOARD GAME OR SHOOT SOME POOL. TEA, COFFEE AND HOT CHOCOLATE ARE ALWAYS FRESH AND FREE. AFFORDABLE TRAVEL NOW COMES WITH UNEXPECTED THINGS ? LIKE CERTAINTY.;